The Value of Home Staging

At Pinewood Realty Group, we love home-staging. It’s where we get to put all of our HGTV ideas into action, and we get to help our sellers create a welcoming and stunning presentation of their home. Many realtors don’t have the experience or see the value of staging a home for sale. But at Pinewood Realty Group, we consider staging one of our most powerful and effective tools in marketing a home for sale. According to a NAR Survery, 40% of buyers say that home staging had an effect on the view of the home. 83% of buyers said staging a home made it easier for a buyer to visualize the property as a future home. The presentation of a home makes a monumental difference in the number of days on the market and offer prices. When staging a home for sale, we are creating a welcoming environment that buyers can picture themselves living in. Staging is not about hiding or masking flaws of a home. Rather, it is about playing up the positive features of the home and making them desirable. It is about painting a picture for buyers of how they can use and live in the home. It is about providing a vision for all that the home can be. Only 10% of homebuyers can visualize the potential of a home. That is why home staging is critical – you don’t want the advantages of your home overlooked and left up to the buyer’s imagination. If you have been using your formal dining room as an office, transform it back into its original use – if not potential buyers could feel like the home is too small and they won’t have any space to sit down for a meal! Successful staging is not easy. It is an art form born out of expertise and a love for homes. Our favorite part of the home staging process is to see the smiles on the homeowners’ faces after we have transformed their home for the marketplace! It truly is a rewarding experience – home staging may seem like a small part of the selling process, but it makes a huge impact!